LEADERSHIP, TEAM CULTURE & LIFE COACH
ASHLEY DEATON​
Ashley Deaton is a transformational life coach, mindset strategist, and former senior leader in professional sports entertainment with over 19 years of experience developing highperforming dancers on and off the court and field. Her nearly two decade career in the NBA — and later, her simultaneous leadership role in the NFL — gave her a rare vantage point into the pressures, expectations, and identity challenges faced by young performers navigating performance, ambition, and adulthood. Those years shaped her into the coach she is today.
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As the Senior Director of Entertainment Teams for the New Orleans Saints and New Orleans Pelicans, Ashley coached, mentored, and led hundreds of dancers and young professionals. While her role required preparing athletes to perform with excellence under bright lights and high stakes, her deeper mission was always the same: to help them become grounded, confident, emotionally resilient women who could lead themselves long after the season ended.
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That mission eventually became her calling.
Today, Ashley is the founder of Soul Werk Coaching, where she blends highperformance mindset training, emotional resilience work, identity expansion, and spiritual development to help two distinct groups of women rise into their next level: performance athletes and women ready to rewrite their next chapter.
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For performance athletes, Ashley brings a rare combination of industry expertise, psychological insight, and lived leadership. She understands the pressure to perform, the fear of failure, the intensity of public scrutiny, and the internal battles athletes face behind the scenes. Her coaching helps them master their inner game so they can elevate their entire life — not just their performance.
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For women navigating a new chapter of their lives, Ashley offers a deeply personal and powerful path forward.
After years of living for approval, relationships, and expectations, she rebuilt her life from the inside out. Her own journey through identity loss, emotional burnout, and selfabandonment informs her work with women who feel stuck, overwhelmed, or disconnected from themselves. She helps them reclaim clarity, confidence, and grounded selftrust so they can create a life that feels aligned, peaceful, and true.
HELPING TEEN GIRLS & YOUNG WOMEN THRIVE
Ashley is professionally trained and certified in both health and life coaching, and she continues to expand her education in mindset, neuroscience, emotional wellness, and spiritual growth. Her coaching style is a blend of depth and lightness — equal parts strategic, intuitive, and human. Clients describe her as the coach who sees their potential before they do, holds them to their highest standard, and creates a space where transformation feels both safe and inevitable.
Whether she’s working with a performance athlete preparing for auditions or a woman rebuilding her identity in her next chapter, Ashley’s mission is the same: to help women rise into the most aligned, powerful, and grounded version of themselves — the version capable of leading their life with intention, confidence, and truth.
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