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SOUL WERK COACHING
LEADERSHIP, TEAM CULTURE & LIFE COACH
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Activating authentic power in women who refuse to play small — so they can lead themselves, their teams, and their lives with intention.
You don’t want hustle or hype, but the kind of unshakable self-trust that rewires everything — your peace, your power, how you show up, how you’re seen, and what you create next. My clients build that inner foundation through subconscious reprogramming, emotional intelligence, high-performance mindset work, and identity-level transformation.
Whether you’re a performance athlete looking for an edge or a midlife woman rewriting her next chapter, this work helps you:
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Rewire limiting beliefs and expand your potential
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Build confidence and emotional resilience
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Clarify your values, strengths, and future vision
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Turn big goals into aligned, actionable steps
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Cement new behaviors and identity shifts that last
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Strengthen intuition so you lead your life with confidence and magnetic self-belief
Performance Athletes
You’re talented, driven, and capable — but the pressure, the visibility, and the expectations can leave you anxious, overwhelmed, or questioning your confidence.
This work helps you build emotional resilience, identitylevel strength, and the inner clarity required to perform at your highest level — on the field, in auditions, and in life.
19+ years building elite team culture in the NBA & NFL. Trusted by pro dancers, cheerleaders, and highperformance performers nationwide.
This is Your Comeback Season. Let’s Build It.
For the Performance Athlete Ready to Elevate Her Entire Game
Women Ready for Authentic Power
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You’ve checked the boxes, lived the roles, and done everything “right,” but now you’re craving clarity, confidence, and a life that feels aligned with who you really are.
This work helps you rebuild self-trust, release old patterns, and step into a grounded, magnetic version of yourself. Your next chapter isn’t a crisis — it’s a comeback.
I once lived for approval, relationships, and achievement, constantly abandoning myself to meet expectations. A life that I never expected is the one that finally made me whole, grounded, and deeply at peace. When you align with who you truly are, nothing external can shake you.
For Women Rewriting Their Next Chapter
CLIENT WINS
More Confidence, Ease & Positivity
EMMY -High School Senior
"My sessions with Ashley were enlightening and fun. Before working with her I had major fear of rejection and put so much pressure on myself to be perfect. My perspective has shifted in so many wonderful ways that I now feel more confidence, ease and positivity on a daily basis. I realize now that happiness really is a choice, and I’m ready to go for my dreams."
MEET
ASHLEY DEATON
Ashley Deaton is a transformational life coach, mindset strategist, and former senior leader in the NBA and NFL with over 19 years of experience developing highperforming dancers. As the founder of Soul Werk Coaching, she blends highperformance mindset training, emotional resilience work, identity expansion, and spiritual development to help performance athletes and women ready to rewrite their next chapter rise into their most aligned and powerful selves.
Professionally trained and certified in both health and life coaching, Ashley is known for her grounded presence, emotional intelligence, and ability to see her clients’ potential before they see it themselves. Her work helps women build clarity, confidence, and inner leadership so they can create lives that feel aligned, intentional, and deeply true.
READY TO WERK? CONTACT
ASHLEY
Available for coaching, speaking engagements and workshops in the New Orleans area + beyond.